Tag Archive for unveil

Dana White Will Unveil ‘The Future Of Fighting’ In The Next Two Months

The UFC president is teasing major announcements that could change the face of combat sports.

Big things are going on behind the scenes with the UFC, apparently.

That’s according to Dana White, who has been known to engage in a bit of hyperbole in the past. But even for a guy who gets way too hyped for every new season of The Ultimate Fighter, White legitimately seems to believe the company is about to revolutionize fighting again.

That was the claim in an interview with ESPN’s Brett Okamoto following the thrilling UFC 236, which featured two of the best title fights in recent memory.

”I told everybody yesterday, wait til you see what we’re working on in Vegas right now,” White said. “In the next two months, I’m going to unveil the future. Not of the UFC, of fighting. I’m going to unveil the future of fighting in the next two months. And the amount of talent that we’re looking at right now, the shows that we’re creating to create talent right now.”

”We’ve been on a roll for a while now where every weekend the fights are absolutely ridiculous and we’re going to continue. This partnership that we have with ESPN right now is … is a big deal, man.”

It’s unclear what White is referring to. There’s been talk of more UFC Performance Institutes around the world. Really big cards seem poised to be announced from July onwards, with a McGregor return seemingly inevitable. Aggressive pricing deals from Disney owned ESPN+ could make being a UFC fan a slightly less costly hobby.

Make me a believer, Dana White! All things are possible through ESPN and UFC and Endeavor!

MMAmania.com – All Posts

Dana White Will Unveil ‘The Future Of Fighting’ In The Next Two Months

The UFC president is teasing major announcements that could change the face of combat sports.

Big things are going on behind the scenes with the UFC, apparently.

That’s according to Dana White, who has been known to engage in a bit of hyperbole in the past. But even for a guy who gets way too hyped for every new season of The Ultimate Fighter, White legitimately seems to believe the company is about to revolutionize fighting again.

That was the claim in an interview with ESPN’s Brett Okamoto following the thrilling UFC 236, which featured two of the best title fights in recent memory.

”I told everybody yesterday, wait til you see what we’re working on in Vegas right now,” White said. “In the next two months, I’m going to unveil the future. Not of the UFC, of fighting. I’m going to unveil the future of fighting in the next two months. And the amount of talent that we’re looking at right now, the shows that we’re creating to create talent right now.”

”We’ve been on a roll for a while now where every weekend the fights are absolutely ridiculous and we’re going to continue. This partnership that we have with ESPN right now is … is a big deal, man.”

It’s unclear what White is referring to. There’s been talk of more UFC Performance Institutes around the world. Really big cards seem poised to be announced from July onwards, with a McGregor return seemingly inevitable. Aggressive pricing deals from Disney owned ESPN+ could make being a UFC fan a slightly less costly hobby.

Make me a believer, Dana White! All things are possible through ESPN and UFC and Endeavor!

MMAmania.com – All Posts

Fertitta Brothers Unveil Business New Venture, $500 Million Private Equity Firm Fertitta Capital

Monday, Frank and Lorenzo Fertitta formally announced the launch of Fertitta Capital, a private equity firm with stated plans to invest in “consumer-facing companies in technology, media and entertainment.” The firm’s start-up money comes in the form of $ 500 million fronted by the brothers, who sold their majority ownership of the Ultimate Fighting Championship this past July in a ground-breaking $ 4 billion sale, the largest ever for a sports franchise.
Recent News on Sherdog.com

UFC, Reebok unveil new NYC-inspired fight kit, product line for UFC 205

The UFC is determined to make its first New York City show special. Just look at the historically deep lineup. Now, Reebok is joining in.

The promotion’s apparel partner is launching New York-inspired fight kits and products just for UFC 205, officials said Tuesday. Fighters competing on the card will have unique weigh-in and walkout gear, including headwear, t-shirts, hoodies and shorts. The “UFC City Pack: New York” will be exclusive to the athletes on the Madison Square Garden card.

An official announcement is expected Tuesday afternoon. There has never been a product line nor fight gear made specifically for a single event in UFC history.


“We’re excited to reveal our UFC City Pack: New York leading up to our historic event next Saturday at Madison Square Garden,” UFC senior vice president of global consumer products Tracey Bleczinski said in a release. “This New York inspired and limited edition product line represents the strength of the city and its rich fighting history, while paying homage to the historical significance of hosting our first event at The World’s Most Famous Arena.”

UFC 205, which takes place Nov. 12, is headlined by a lightweight title fight between champion Eddie Alvarez and featherweight champ Conor McGregor. McGregor is attempting to become the first UFC fighter to win titles in two different weight classes at the same time.

In the co-main event, UFC welterweight champion Tyron Woodley will take on Stephen Thompson. Plus, Joanna Jedrzejczyk defends her women’s strawweight title against Polish countrywoman Karolina Kowalkiewicz.

It’s set to be the biggest card in UFC history and UFC president Dana White said last week that UFC 205 has already broken the Madison Square Garden gate record.

The new duds are just another investment in UFC 205 being a massive spectacle.


“New York City holds an unmatched fighting heritage derived through a legendary boxing culture and history,” Reebok Combat design director Marc Leonardo said. “UFC 205 will no doubt tap into that passion and excitement. The NYC-inspired UFC Fight Kit embodies the famous fight culture of the city. The iconography was raw and gritty – which evokes a mood that mirrors the community around New York City that is enamored with combat sports. The leather jacket and partnership with Schott N.Y.C was an exciting build to the pack, giving it a fusion of grit and style that NYC is synonymous for.”

All the products can be found at UFCStore.com and reebok.com. Fans in the New York area can get the threads at Modell’s or Reebok locations.

MMA Fighting – All Posts