Tag Archive for ratings

Ratings For Bellator’s Heavyweight GP-Led Events ‘Trending Downward’

fedor by esther lin

Ratings are trickling in for Bellator MMA’s big back-to-back event weekend, which featured two Heavyweight Grand Prix semifinal bouts — Ryan Bader vs. Matt Mitrione (Bellator 207) and Fedor Emelianenko vs. Chael Sonnen — that aired live on Paramount Network. Unfortunately, it seems that staging shows on Friday and then Saturday night might not have been a good idea for television ratings.

MMA Fighting reports that Bellator 207 attracted about 416,000 viewers on Paramount. The good news is that’s up from any show in at least four months, dating back to “Macfarlane vs. Lara” back on June 29, 2018.

And now for the bad news.

The opening round of the Grand Prix fared better than the semifinal round in the ratings. The “Bader vs. King Mo”-led event garnered about 453,000 viewers on Paramount, while the “Mitrione vs. Nelson”-led show did 476,000, and the combined DVR+3 and ratings with CMT for those shows were even better. And neither of those events hold a candle to “Jackson vs. Sonnen” on Jan. 26, 2018, nor Bellator 198 in April with “Fedor vs. Mir.”

Meanwhile Spike TV sent us their own numbers for “Mitrione vs. Bader” which paint a slightly different picture. Focusing strictly on Ryan Bader vs. Matt Mitrione they say the show delivered 620,000 peaking at 798,000, although they say the entire telecast drew 493,000 viewers with DVR+3 in, up a bit from the number that MMA Fighting reported.

Here’s to hoping that many more tune in to watch the Heavyweight Grand Prix final between Fedor Emelianenko vs. Ryan Bader at Bellator 214, which takes place at The Forum in Inglewood (just outside Los Angeles), Calif., on Jan. 26, 2019. It’s the conclusion of a very entertaining and historic tournament, which will also crown a new division champion.

To check out the latest Bellator MMA-related news and notes be sure to hit up our comprehensive news archive right here.

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Shocker! UFC 228 ‘Prelims’ Ratings On FX Were Bad

Stop us if you have heard this one before: UFC ratings are down … or just straight up awful. Don’t believe it? Well, here is a collection of recent ratings-related headlines:

So it shouldn’t come as a huge surprise that UFC 228 “Prelims” ratings were, “the lowest number in past year,” according to MMAFighting.com. Indeed, Dave Meltzer reports that the undercard on FX Network averaged 560,000 viewers, peaking with 683,000 viewers for Tatiana Suarez’ beatdown of Carla Esparza in the final bout prior to the start of the pay-per-view (PPV) broadcast.

It went a little something like this:

The reason for the poor viewership has, unsurprisingly, a lot to do with UFC parking the action-packed, four-fight card — which featured four exciting finishes, as well as a rare inverted kneebar courtesy of Aljamain Sterling (watch it) — on FX Network. Admittedly, as a mixed martial arts (MMA) writer who is obligated to cover the fights and is aware that they are airing live, it is always difficult to locate the FX Network-televised “Prelims” on my channel line up. It’s always changing, unlike the much more reliable FOX Sports 1 (FS1). But, according to Meltzer, the start of college football this past weekend and the various games on FS1 and other networks just contributed to an overall disinterest — or unawareness — of UFC 228’s undercard.

It seems as though just putting “Prelims” on FX Network is a recipe for lower ratings:

“Thus far in 2018, prelims held on FS 1 have averaged 789,000 viewers while those on FX have averaged 617,000 viewers. The most recent show on FX, the May 12 UFC 224 prelims, did 574,000 viewers. That was prior to the pay-per-view show headlined by Nunes vs. Raquel Pennington.”

The good news is that the Conor McGregor-led UFC 229 is on the horizon — and his star power alone should positively impact all undercard broadcast platforms. In addition, UFC will soon depart the FOX network and its offshoots, including FOX Sports 1, FOX Sports 2, and FX, to begin a new broadcasting deal with “The Worldwide Leader In Sports.” That includes a more aggressive schedule (see it) for 2019 and beyond.

Fingers crossed.

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Midnight Mania! What Do UFC on FOX 30’s Lowest Overnight Ratings Mean?

Bringing you the weird and wild from the world of MMA each and every weeknight …

Welcome back to Midnight Mania! The middleman of the content industry, Midnight Mania is here for all your content supply needs! Don’t want to be on your phone all day scrolling through social media? No worries! We supply the best of MMA culled fresh daily … except for Monday night, when we have a whole weekend’s worth of content to provide. Come for the shocking headline, stay for the Twitter gossip. Don’t like gossip? Don’t worry! We’ve also got knockouts, people choking each other, and sometimes tornados. Don’t miss our discount bin, Random Land, at the end of the article! As always, Midnight Mania is sponsored by SwitchKick. Switch off your phone, kick your habit.

UFC on FOX 30, especially the main card, was the very best the sport has to offer: High level technical skill, meaningful fights, ridiculous violence. The main- and co-main events ended in incredible technical knockouts, Jose Aldo putting Jeremy Stephens away with a bodyshot from hell and Dustin Poirier overwhelming the durable Eddie Alvarez with an insane 50-strike combination in the second round.

And yet, UFC on FOX 30’s overnight ratings are the worst in the series’ history, even lower than the Jacare-Brunson ratings three events ago. Television ratings have been trending down since the FOX deal began; the sport is no longer growing, and UFC should shoulder much of the blame. By filling the airwaves with cards like UFC: “Hamburg,” it loses viewers even when its show is amazing, as this past weekend was. It doesn’t care, because the promotion is making money hand over fist even as MMA shrinks back into the niche it came from.

None of this will hurt UFC right now. It just signed a $ 300 million per-year broadcast deal with ESPN, which insulates its revenue stream through 2024. It will be interesting to see how being on ESPN affects popularity. The problem thus far has been saturation. Just as with their pay-per-view (PPV) events, which have seen their base levels drop from nearly a half-million to little more than 100,000 buys since the days of Machida-Shogun, television ratings have suffered a gradual decline year over year. However, on ESPN, more fights will be live streamed than will be on television. This may have the effect of creating tiers, with many fans only tuning into the television events and the hardcores — who still number in the hundreds of thousands — tuning in for most or all of it.

Will you stream UFC events on ESPN’s app?


Insomnia

How Covington has fallen.

In case y’all forgot:

Derek Brunson vs. Israel Adesanya is a perfect test for Adesanya’s prospects against the wrestlers at the top of 185.

Tim Kennedy delights in doing stuff other people would prefer never to do.

Cub Swanson points out why MMA fighters train in supercamps instead of having a gym centered around them.

Tony Ferguson working his knees

Derrick Lewis is a content machine in his own right

A post shared by Derrick Lewis (@thebeastufc) on

A post shared by Derrick Lewis (@thebeastufc) on

I would have loved to have seen McGregor vs. Jeremy Stephens in the cage.

wHo Da FoOk?!

A post shared by COMBAT SPORTS / MARTIAL ARTS (@thestranglesquad) on

I spent fifteen minutes imitating this footwork in my cubicle after seeing this. Lee Wylie is an excellent analyst.

Julian Jackson was one of the purest power punchers of all time:

Canelo working that Jose Aldo combination.

Dynamic padwork from Gaston Bolanos, who may be reliably found killing pads or opponents with spinning elbows.

Jon Jones says he’s been spending the past year living right, which I’m assuming means no more cocaine. We know he’s still throwing back the alcohol, possibly up to 100 shots a night, thanks to Mike Perry.

Sodiq Yussuf, who won a UFC contract last Tuesday, explains that convincing his mother to let him fight MMA was the biggest career obstacle of all.

Happy birthday to Japanes kickboxer Takeru, whose party was better than any I will ever have in my life.

Dustin Poirier is awesome.

I think they are going to make him fight Tony Ferguson and if they do that’s going to be an insane, insane fight. Ferguson is a nonstop cardio machine who never runs out of ideas, and Poirier is the man who drowned Gaethje in volume and threw a fifty-strike combination to end Eddie Alvarez.

Brazilians are amazing. They will make the toughest of men crumple up gasping for air, and then cry about it.

l Good one, coach

A post shared by Because jitsu (@because_jitsu) on

This sounds like a great scrap. Tonya Evinger is a local fighter, so I gotta support her as she goes into hostile territory against Ketlen Vieira.

This weekend will be fun. TJ Dillashaw vs. Cody Garbrandt 2 will be a volatile powder keg of a fight.


Quick Hits


Slips, Rips, KO Clips

This was a crazy brawl

31 seconds of utter insanity – just watch #LFA46 • • • @lfafighting – @axstvfights

A post shared by MMAjunkie (@mmajunkiedotcom) on

Sometimes you see them coming, sometimes you don’t.

Congratulations to Dustin Ortiz on the win this weekend

The benefits of a good hair day abound!

Toe hold!!

Front kick? Side kick? Doesn’t matter, it’s a KO:

Big dudes throwing down in boxing!

Karate Combat is a good watch for the production value alone:


Random Land

Adorable

Eagle on Tundra

an epic landing.

A post shared by Ravi Vora (@ravivora) on

Burn them with fire. Seriously, though, this is amazing. Captain America worms!

Good dog!

Stay woke, Maniacs! Follow me on Twitter and Facebook @Vorpality

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Bellator 201 Ratings Are In …

Bellator 201

Bellator 201: “Macfarlane vs. Lara” took place at Pechanga Casino and Resort in Temecula, Calif., on June 29, 2018, featuring a main event that saw Ilima-Lei Macfarlane defend her belt in a three-round battle with Alejandra Lara, with the latter enduring a really long armbar until she finally capitulated.

That women’s Flyweight title defense did television numbers the mixed martial arts (MMA) promotion was happy to report. Indeed, the main event delivered 710,000 viewers and peaked at 800,000 viewers. The show as a whole drew an average of 562,000 viewers (+3 DVR) on the 29th.

Bellator MMA also dropped this fun fact into its announcement:

“Fueling the growth (of the main event) was a 17 percent increase in the key demographic of men aged 18-49 compared to the most recent non-tentpole event.”

One can only hope it’ll be as happy with “Budd vs. Nogueira” this Friday night July 13, 2018, and the tape-delayed “Pitbull vs. Weichel 2” on the following night (July 14, 2018).

To check out the latest Bellator MMA-related news and notes be sure to hit up our comprehensive news archive right here.

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Ratings Coup! Combate Americas Tops Bellator MMA, Sets Sights On UFC

Ultimate Fighting Championship (UFC) co-founder, Campbell McLaren, recently asked why Bellator MMA was still around, which may no longer be a punchline now that his Combate Americas promotion is taking over the airwaves.

Not just the Hispanic airwaves. Everyone’s airwaves.

In fact, last Friday night’s telecast of “Estrellas I” on Univision beat Bellator 197 on Paramount, to the tune of 583,000 total viewers, including 296,000 in the 18-49 year old category. Not too shabby, considering it aired in a later time slot versus prime time for Bellator.

And that doesn’t include the 261,000 streamers on Facebook Live, or the 4 million viewers watching in Mexico.

Leading the charge was featherweight phenom Jose “Froggy” Estrada, who beat the brakes off longtime veteran Rudy Morales. Elsewhere on the “Estrellas” card, boxing icon Amanda Serrano made her cage fighting debut opposite local standout Corina Herrera (full results here).

And after chasing UFC out of Mexico, McLaren and Co. may do likewise in Chile.

“We are clearly the No. 2 U.S. promotion and coming after No. 1,” McLaren told MMAmania.com. “We already beat UFC in Spain and Mexico. Estrellas did one-third of UFC at its top rating at 8-9:00 pm and we nearly matched their last hour. Typically, Spanish is 15 percent of the general market and we were 30 percent of UFC. And they were in prime time.”

No question the sagacious Scot will be looking to replicate his most recent showing with “Estrellas II,” locked and loaded for this Friday night (April 20) inside Gimnasio Nuevo Leon in Monterrey, Mexico (details), featuring the debut of former UFC bantamweight contender Erik “El Goyito” Perez.

Tune in (and thank me later).

For much more on Combate Americas click here.

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Bellator 185 ratings peak at 792,000 viewers on Spike TV for ‘Mousasi vs Shlemenko’

Bellator 185: “Mousasi vs. Shlemenko” came to Mohegan Sun Arena in Uncasville, Conn., on Oct. 20, 2017, featuring two fighters with more than 100 combined fights between them as former Ultimate Fighting Championship (UFC) standout Gegard Mousasi faced ex-Middleweight champion Alexander Shlemenko.

It was a closely contested main event that led to a controversial decision, which inspired Gegard Mousasi to tell people to get in line to do something other than complain. Whether or not Spike TV will complain about the ratings is something that fight fans and others can debate at will.

The Spike TV-televised show on Friday night drew an average of 523,000 viewers, but the main event between Mousasi and Shlemenko increased that by a quarter-million, peaking at 792,000 viewers (DVR +3) overall.

Before the fight Mousasi was promised the winner of “Carvalho vs. Sakara” in December. And he can now argue that he’s proven his worth as a draw for a title shot, but Shlemenko has a beef that’s probably not going away any time soon.

To check out the latest Bellator MMA-related news and notes be sure to hit up our comprehensive news archive right here.

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Ratings Drop Continues as Bellator 185 Draws a 2017 Near-Worst 476K Live on Spike

Recent Bellator MMA free agent acquisition Gegard Mousasi was able to escape with a win in his promotional debut at Bellator 185, but it wasn’t enough to avoid another lackluster and down-trending television rating for the company.
Recent News on Sherdog.com

Ratings Drop Continues as Bellator 185 Draws a 2017 Near-Worst 476K Live on Spike

Recent Bellator MMA free agent acquisition Gegard Mousasi was able to escape with a win in his promotional debut at Bellator 185, but it wasn’t enough to avoid another lackluster and down-trending television rating for the company.
Recent News on Sherdog.com

Ratings Drop Continues as Bellator 185 Draws a 2017 Near-Worst 476K Live on Spike

Recent Bellator MMA free agent acquisition Gegard Mousasi was able to escape with a win in his promotional debut at Bellator 185, but it wasn’t enough to avoid another lackluster and down-trending television rating for the company.
Recent News on Sherdog.com

Ratings Drop Continues as Bellator 185 Draws a 2017 Near-Worst 476K Live on Spike

Recent Bellator MMA free agent acquisition Gegard Mousasi was able to escape with a win in his promotional debut at Bellator 185, but it wasn’t enough to avoid another lackluster and down-trending television rating for the company.
Recent News on Sherdog.com