Ultimate Fighting Championship (UFC) returned to the hurt business last weekend (Sat., April 14, 2018) with the UFC on FOX 29: “Poirier vs. Gaethje” mixed martial arts (MMA) extravaganza, which took place inside Gila River Arena in Glendale, Arizona, and now it’s time to see who made off with the biggest slice of the sponsorship pie.
Dustin Poirier was one of the biggest earners of the night, as he took home $ 20,000 from Reebok after knocking out Justin Gaethje in the headlining bout (see it again here). For his efforts, “Highlight” banked $ 3,500 from the sports apparel giant.
Also securing $ 20,000 was Tim Boetsch, who was choked out in the very first round by Antonio Carlos Junior, who made out with $ 5,000 (recap). Let’s take a look at the rest of the Reebok payouts courtesy of MMA Junkie:
Dustin Poirier: $ 20,000 def. Justin Gaethje: $ 3,500
Alex Oliveira: $ 10,000 def. Carlos Condit: $ 15,000
Israel Adesanya: $ 3,500 def. Marvin Vettori: $ 5,000
Michelle Waterson: $ 5,000 def. Cortney Casey: $ 5,000
Antonio Carlos Junior: $ 5,000 def. Tim Boetsch: $ 20,000
Muslim Salikhov: $ 3,500 def. Ricky Rainey: $ 3,500
John Moraga: $ 10,000 def. Wilson Reis: $ 10,000
Brad Tavares: $ 15,000 def. Krzysztof Jotko: $ 5,000
Gilbert Burns: $ 5,000 def. Dan Moret: $ 3,500
Lauren Mueller: $ 3,500 def. Shana Dobson: $ 3,500
Yushin Okami: $ 15,000 def. Dhiego Lima: $ 5,000
Adam Wieczorek: $ 3,500 def. Arjan Bhullar: $ 3,500
Alejandro Perez: $ 5,000 def. Matthew Lopez: $ 5,000
Luke Sanders: $ 5,000 def. Patrick Williams: $ 5,000
Total: $ 178,500
According to the payout structure (see it), the more fights you have combined with UFC and the now-defunct World Extreme Cagefighting (WEC) and Strikeforce promotions, the more coin you have for your combat sports piggy bank.
And the less fights you have under the ZUFFA banner… well, the less you get. If you have a problem with the structure, take it up with UFC, not Reebok.
According to the report, fighters will also receive royalty and payments up to 20-30 percent of any UFC-related merchandise sold that bears his or her likeness. That’s a great way for the Internet “morons” to help the cause.